Taglines. Do they really serve a purpose or are they just cute and clever plays on words that amount to nothing more than marketing fluff?

Let’s step back a bit and look at the bigger picture.

Your brand is not just your logo or signage. Your brand is everything people think about when they think of you. In other words, your brand is what your clients, members or stakeholders say it is.

Here’s the good news. You can influence their thinking.

And a good tagline can go a long way to doing that.

At Tristan, we believe a name and tagline should accomplish three very important things. They should answer the three Ws everyone asks themselves:

  1. Who are you?
  2. What do you do?
  3. What’s in it for me?

Here’s an example:

The Ottawa Brick Company
Home comfort specialists

Who would have thought that a brick company was in the home-comfort business? In fact, a brick exterior keeps your house cool in the summer and warm in the winter, two very big benefits quite apart from the money it saves you.

Yes, taglines matter. And our in-house multi-writer process will ensure arresting creativity when we develop yours. Contact us today at 613-850-5554 and let us show you how we can fit so much information into so few words.